Nuevo Rostro para Imedeen Prime Renewal

En 2008 IMEDEEN unió fuerzas con revista Saga y Agencia de modelos Close para buscar a una modelo, prototipo de valores y virtudes corporativas, para que ejerciera como nuevo rostro de Prime Renewal, el suplemento de belleza por excelencia para el cuidado dermatológico femenino post-menopausia.

Following an overwhelming response, a shortlist of three fabulous finalists was open to a public vote and 52 year-old Sue Johnson, a training manager from Newcastle, was selected by popular demand as the new ‘face’. Sue wins a 12-month contract with IMEDEEN to front its advertising campaign, representation by London model agency Close Models and, of course, a year’s supply of IMEDEEN Prime Renewal. Gwyneth Davies, IMEDEEN’S International Communications Manager explains: “We were looking for someone who epitomised the IMEDEEN spirit of ‘doing more’. In Sue, we have found a woman who embodies this ethos. She lives life to the full and looks fantastic in the process – a true role model for women everywhere.”
Harriet Close, founder of Close Models, started her model agency 10 years ago to answer a need for glamorous older models. “Sue is a natural and had an instant connection with the camera. Many advertisers realise they have to make their campaigns believable – we can prove a model’s life can begin at 50. The same can be said for women – why stop!”